Livingston Lures – FlatMaster

These FlatMaster's are a flat-sided bait designed by Team Livingston pros who wanted a bait with EBS Technology^TM and a tighter action. It’s built especially for tough fishing conditions when the water is a little cooler. The FlatMaster design combined with EBS gives you double the attraction distance of traditional lures.
All Livingston Lures are water activated. The contact points are the eyelets that hold the hooks. When the lure comes in contact with water, it completes the circuit between both eyelets and activates the lure. You can simulate the connection by placing your fingertips on both hook eyelets at the same time. Hold the lure close to your ear (not too close though) and listen to the sound of a distressed Shad, or crawfish one of nature’s most sought after forage fish, minnows, croakers, mullet and more. The sound the lure emits is located on the package near the UPC code on the back. If there isn’t a sound there, your lure emits EBS Original sound which is the distressed Shad. While it may sound like a chirp to us, to a predator it sounds like a dinner bell.